What is an Ethical Safari? Redefining Wildlife Tourism and Conservation in South Africa

Wildlife tourism is one of the fastest-growing industries in South Africa, drawing millions of visitors each year eager to experience the country’s incredible biodiversity and wildlife heritage. However, this surge in tourism brings significant challenges, particularly when balancing the needs of wildlife conservation with the demands of tourists and safari travellers.

In response to increasing strain from tourism, poaching, and a lack of funding (especially in government-owned reserves), the concept of an “Ethical Safari” has emerged. This form of wildlife tourism prioritises the well-being of animals and the sustainability of ecosystems while still offering visitors an authentic and enriching wildlife experience.

What Makes a Safari Ethical?

An ethical safari is defined by its commitment to sustainability, animal well-being, and the responsible use of natural resources. It promotes conservation, supports local communities, and ensures that every guest encounter leaves a positive impact on the environment.

A truly ethical safari typically includes:

  • Sustainable tourism practices: Low guest numbers, reduced vehicle impact, and careful land management.
  • Animal welfare: No exploitative or hands-on wildlife encounters.
  • Community empowerment: Employment, education, and revenue-sharing initiatives that benefit nearby villages.
  • Conservation and rehabilitation: Active involvement in rescue, rehabilitation, and research programmes.

At its heart, an ethical safari places respect for nature above entertainment, focusing on authentic encounters that foster awareness and appreciation rather than dominance or exploitation.

Inverdoorn's field guides are passionate about wildlife and love to show guests the animals - Elephants at Inverdoorn
Two male elephants, rescued from an overpopulated wildlife reserve in Kwa-Zulu Natal, now living at Inverdoorn Private Game Reserve.

Balancing Wildlife Tourism and Conservation in South Africa

Inverdoorn Private Game Reserve is at the forefront of this movement, setting high standards for ethical wildlife tourism. One striking example of the reserve’s commitment is the rescue of lions from canned hunting facilities, offering these iconic creatures a safe haven where they can live out their days in a protected environment.

Unfortunately, canned hunting practices and encounter-focused safaris are still popular across Africa. If you spend some time surfing the internet looking for low-cost safari options and interactive wildlife encounters in countries such as Zimbabwe, Zambia and South Africa, it won’t be long before you stumble upon a reserve advertising lion walking experiences, cheetah encounters, elephant riding, and other up-close activities.

These activities are as straightforward and enticing as they sounds: you visit a facility where you can cuddle with cubs and walk side-by-side with lions (often alongside several rangers carrying assault rifles). As one can expect, these practices are both unethical and unsafe – for both the animals and people involved.

Africa's Big 5 Animals
This male lion was rescued from a canned lion hunting facility, and is living out his days at the Inverdoorn Private Game Reserve.

Inverdoorn’s Cheetah Rescue Project and Wildlife Rescue Centre

Inverdoorn is also home to one of South Africa’s most recognised cheetah conservation initiatives – the Cheetah Rescue and Rehabilitation Programme. This pioneering project works to rehabilitate and rewild cheetahs, helping repopulate the Karoo’s endangered cheetah population through carefully managed release programmes.

The project forms part of the Aquila Collection’s Animal Rescue Centre (ARC) – a non-profit organisation dedicated to protecting South Africa’s wildlife. ARC’s ongoing initiatives include:

  • The Lion Rescue Project – providing sanctuary for lions saved from unethical breeding and hunting industries.
  • Saving Private Rhino (SPR) – founded after poachers killed four of Inverdoorn’s rhinos, now one of the country’s leading anti-poaching awareness programmes.

Through these initiatives, Inverdoorn has become a voice for wildlife ethics and sustainability, continuously investing in conservation and community outreach.

Forming a New Ethics Committee

To further enhance the reserve’s conservation efforts, Inverdoorn established a groundbreaking wildlife ethics committee to oversee the welfare and quality of life of the reserve’s wild animal populations. This committee is tasked with ensuring that all practices within the reserve align with ethical safari principles and international, eco tourism standards.

Comprising of expert wildlife veterinarians, ecologists and experienced game rangers, the committee places the needs and health of the wildlife before anything. From the treatment of animals to the impact of the reserve on the environment and surrounding local communities, the committee upholds the responsibility of the reserve to develop conservation initiatives, improve sustainability, and to promote ethical tourism practices.

Family of Cheetahs at Inverdoorn Private Game Reserve, South Africa.

The Role of Private Game Reserves in Conservation

Africa Geographic recently stated that “Private Game Reserves are vital for wildlife conservation“, and it comes at no surprise. Private Game Reserves are redefining wildlife tourism and conservation efforts across Southern Africa. In recent decades, wildlife poaching, corruption, and a lack of funding has placed immense pressure and stress on the animal populations found in National Parks and government-owned game reserves. However, despite declining animal numbers and failing infrastructure, South Africa’s wildlife tourism sector continues to thrive – with an estimated 2 million tourists visiting the country in the last year.

The incredible number of guests visiting large and well-known game reserves each year means crowded sightings, numerous vehicles, and immense strain on the natural eco-system and environment. In reserves like Kruger National Park, it’s become normal to expect 20 cars or more at a single lion sighting – with guests hanging out of windows and blocking small dirt roads as they all compete to get as close as possible to the startled or stressed animals.

For this reason, many private game reserves and independent safari companies do not allow self-drive vehicles. Instead, experienced game rangers will take up to 8 safari guests at a time in a traditional open-air safari vehicle, allowing for better game-viewing experiences and educational opportunities.

The Benefits of Ethical Safari Practices

According to statistics from Wildlife Ranching SA, on average, a single wildlife ranch of about 2 700ha that focuses on eco-tourism and biodiversity support is home to 45 mammal species, 266 bird species, 43 reptile species, 29 grass species and over 100 other tree and plant species. In fact, There are over 20 million hectares of land in the private conservation industry – substantially more conservation-focused land than all of South Africa’s national parks combined.

But it’s not just the wildlife that benefits from ethical safari practices. About 65 000 people are permanently employed by the private game reserve and conservation sector, with many more temporary jobs being provided during peak seasons or localised events, e.g: translocations, game capture operations, breeding projects, and more.

These temporary employment positions push the total employment figure to over 140,000 people being supported by the privately-owned safari industry, with a majority of the employees consisting of local (and often rural) community members.

Cape Buffalo herd at Inverdoorn Private Game Reserve, South Africa.

Choosing an Ethical Private Safari Lodge

A private game lodge usually includes the whole deal: accommodation, meals, guided safari game drives led by experienced rangers, luxury amenities and world-class service. If you can fit a private safari tour in your budget and travel itinerary, it’s an easy choice to make. Not only are private game reserve’s less busy, but the staff know their stuff – checking spoor, tracking, game spotting, and are often in radio contact with nearby rangers, so you’re bound to get good sightings as well as the benefit of their extensive bush knowledge.

Located only 2.5 hours from Cape Town, Inverdoorn Private Game Reserve is a beautiful and luxurious boutique safari experience. Out in the vast and untamed Karoo landscapes, you’re open to the sounds, smells and sights of the bush. With no fences around the lodge and traditional 4×4 open air safari vehicles to take you through the heart of this 10 000 hectare wildlife conservancy, it’s absolutely thrilling being up close to the animals with not even a window between you.

Smaller Safari Vehicles

Private Game Reserves offer smaller safari vehicles and fewer crowds, meaning the animals are less disturbed and less stressed by human influence. Smaller vehicles also means less noise and gas pollution are emitted into the reserve, allowing for a more authentic safari experience with minimal impact on the natural habits and habitats of the animals.

Horseback Safari Trails

Inverdoorn offers an amazing Karoo horse trail experience, available as an additional activity whilst visiting the reserve. It’s a great way for guests to immerse themselves in nature and see the sights of the wild. As far as a zebra or giraffe is concerned, a horse is just another herbivore, so when you’re on horseback, you can get right up close to herbivorous game without them taking fright and running away.

How to Identify an Ethical Safari Tour

Minimal Interference with Wildlife: Choose safaris and game reserves that avoid practices such as luring out animals for the “benefit” of guests or scaring animals with loud noises for better photo opportunities.

No Animal Handling Experiences: Avoid safari companies that promote activities like lion walking or elephant riding, which can be harmful to the animals.

Proper Licensing and Certification: Ensure the safari company is licensed and meets the specific country’s certifications, adhering to animal welfare guidelines and ethical protocols.

Useful Organisations for Verifying Safari Operators:

Crash of Southern White Rhinos at Inverdoorn Private Game Reserve

Ethical safaris represent a crucial step towards sustainable wildlife tourism, ensuring future generations can continue to experience the beauty of South Africa’s wildlife heritage while preserving the natural environment for the many wild animals and local communities that depend on it.

FAQ: Frequently Asked Questions About Ethical Safaris

What is an ethical safari?

n ethical safari focuses on animal welfare, conservation, and sustainability. It avoids exploitative encounters and supports local communities and ecosystems.

How to identify an ethical safari?

When choosing where to go, look out for these key signs of an ethical safari experience:

1. Minimal Interference with Wildlife: No baiting, loud noises, or unnatural positioning of animals for photographs.

2. No Hands-On Animal Encounters: Avoid any safari that promotes touching, riding, or walking with wild animals.

3. Accreditation and Transparency: Choose operators with recognised ethical certifications and clear conservation commitments.

4. Community Empowerment: Opt for lodges that hire locally, fund schools, or support community upliftment programmes.

5. Environmental Sustainability: Look for solar power, water recycling, and low-impact tourism infrastructure.

Why are private game reserves important?

Private reserves relieve pressure on overcrowded national parks, expand protected habitats, and often fund critical rescue and rehabilitation projects.

Can ethical safaris still be luxurious?

Absolutely. Ethical doesn’t mean rustic. Many private lodges combine luxury accommodation and fine dining with sustainable, responsible practices.

Is Inverdoorn ethical?

Yes, Inverdoorn leads by example through its Cheetah Rescue Programme, Animal Rescue Centre, and Wildlife Ethics Committee – prioritising animal welfare, conservation, and education.

What is the difference between a national park and a private game reserve?

National parks are government-managed and open to public access, often allowing self-drive safaris. Private game reserves are independently owned and operated, with stricter limits on visitor numbers, off-road access for closer sightings, and guided drives led by trained rangers. Private reserves also typically reinvest a portion of their profits into conservation and local employment.

Are private game reserves better for conservation?

In many cases, yes. Private reserves play a crucial role in expanding South Africa’s protected land area and supporting endangered species breeding programmes. They often provide specialised care, anti-poaching measures, and hands-on rehabilitation work that government-funded reserves cannot always maintain.

What impact does tourism have on wildlife?

Tourism can both help and harm wildlife. When managed responsibly, it funds conservation, creates jobs, and raises awareness. However, irresponsible tourism can lead to habitat degradation, stress to animals, and pollution. Ethical safaris carefully manage numbers and practices to minimise disruption and maximise benefit.

Do ethical safaris limit how close you can get to animals?

Yes, but for good reason. Responsible safari operators maintain safe distances to protect both guests and animals. Guides are trained to read animal behaviour and will never pressure or corner wildlife for a better photograph. This respect ensures animals remain undisturbed and natural in their environment.

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